Trading on fear
Posted July 14, 2003 to
World
category.
From the start, the invasion of Iraq was seen in the US as a marketing project. Selling 'Brand America' abroad was an abject failure; but at home, it worked. Manufacturers of 4×4s, oil prospectors, the nuclear power industry, politicians keen to roll back civil liberties - all seized the moment to capitalise on the war. PR analysts Sheldon Rampton and John Stauber explain how it worked.
>> Guardian Unlimited
You are reading Trading on fear, an entry made on August 14, 2007, filed under World.
Back to top | About | Contact | 
RSS. Some rights reserved. Valid XHTML 1.0 Transitional and CSS. Design by KO
Enter Your Comment
Please read the comment policy before commenting
Please be considerate of others. Keep comments relevant. Content deemed inappropriate or offensive may be edited and/or deleted.