Daring Fireball: “Independent Days”:http://daringfireball.net/2003/07/independent_days.html. A sprawling essay that covers web design principles, corporate vs. independent sites, Mac punditry and the justification for adding Google Ads to a weblog. Well worth a read. I particularly liked this quote, although it was more of a side-point than a key point of the article:
Less markup. Less scripting. Fewer navigation elements. Fewer colors. Fewer graphics. Omit needless words. This is how you make a good web site. I know this for a fact.